World-renowned luxury watchmaker Audemars Piguet & Cie, in partnership with the European Tech Tour Association and Schroeder, held its 4th Annual "The Changing Times Award" to name the European Technology Entrepreneur of the Year 2009 on 19 November 2009 at the Kempinski Hotel in Geneva, Switzerland.

The prestigious award was presented to the European Technology Entrepreneur whose private company has had the biggest impact, on the largest number of people, in the least amount of time. The winner of the Main Award was Gameforge and the winner of the Next Gem Award was Meltwater Group.